Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients
Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. Even so, beyond due diligence and legalities, there are countless other things that software companies must take a closer look for them to ensure sales increase.
In the current market, if you say increasing your profits what this implies is that you have to make more sales as well as be able to charge more for the product that you have because of its value to your clients. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.
1) Utilize software escrow so the source code that you have is safe
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. All of these things can happen in just a blink of an eye. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same way, licensees have become very concerned because even if developers will not be providing them any more updates, they still want their application or program to continue working properly. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. You just have to remember to go for high quality services that have proven time and again to be reliable.