Why Having an International Trademark Registration is Important
With the growing urge of companies and corporation need to grow their businesses beyond their boundaries, international trademark registration is of so much importance. Among the benefits that a company gets from the international trademark registration is that the rate of risk that they are likely to face when expanding their business is alarmingly minimal. Business enterprises are now able to have the freedom to conquer many countries and make more profits from what they have.
Notable and identified members of the international trademark registration are Japan, China, the United States and the European Union countries. With the large number of countries registered, it gives businesses a good platform for them to expand their businesses to the other countries. In addition, as long as a country is registered under the international trademark, then a company has the freedom to conquer the countries.
Moreover, the technicalities that are involved in the international trademark registration are adequately manageable and very efficient. In an event that a company has dedicated its participation by filling an application, then protection is provided to them in the countries that they will decide to participate in. Protection from competitors are guaranteed under the international trademark registration, the company’s logos, motto and any other identifying factor of the company are therefore safe. Emergence of threat and rivalry that a business entity may consequently face is therefore adequately reduced.
Through an international trademark registration, an individual or a body corporate are able to sue just in case a crime is committed against them. Factoring in that criminal offenses against a business are dealt with justly, there is a minimal possibility of an occurrence of future detriment of the trademark among the countries under the international trademark registration. Legal protection therefore offers an opportunity for companies to prosper away from their territories.
Companies have a lot of opportunity to prosper in a lot of countries with the fact that the international trademark registration has so many members. Given that a company wants to change its address or partially or wholly sell its trademark, the procedure to be followed is not a lengthy one. Provision of a notification to only one authority is all that a company is needed to do. The possibility that counterfeiters will interfere with the operation of a company is minimal under the international registration. With the rise of the counterfeit market industry, a business is salvaged from their products being replicated through the registration.
The trademark registration is therefore less expensive for companies, this is because they are needed to renew only one registration,