Benefits of Using a Retail Display
Believe it or not, retail display solutions can increase the sales of your products considerably. According to research done by experts, most consumers make their decisions at point of purchase. They estimate that 60 percent of total purchase is associated to retail displays as being the most significant promotional factor in many stores.
In today’s time, there are so many product info and ads that are bombarding shoppers. It is imperative for any businesses to know what is the most effective solutions that can make their brand grab attention which can help them generate high margin sales. It therefore becomes crucial to learn how to properly compete with attention as well as interests of consumers in retail markets. Whether you believe it or not, these retail displays are actually merchandising fixtures that hold the present featured products or inventory. These display racks are perfect if you wish to attract attention in a competitive manner.
Basically, there are several benefits of using such displays for your business given the fact that it is properly deployed and designed.
Number 1. Boost your profits – the best thing about using well thought retail displays is the fact that it helps in boosting the perceived product value which can be very useful in drawing in more customers. Several testing has revealed that in various categories of shoppers, they are willing to pay around 50 percent more for products that are displayed on well designed retail fixture.
Number 2. Attention to detail – with an eye catching as well as interesting display, it helps in boosting sales by getting interest and attention of prospective customers and also, to entice them engage physically with store products. You will not be able to convert sales in case that your merchandises are not competitive to get attention.
Number 3. Location – positioning the retail displays in strategic location of your business can help in guiding customers through your shop to high margin product areas. Aside from that, you have to exert efforts in presenting your products in the right place in your store as branded display is ensuring that your real estate is secured.
Number 4. Elevate your branding – an elegant and customized display can actually stress the main features of your product as well as market brand name effectively. With informative signs and banners, you’ve got the chance not just to get the attention of your shoppers but also, communicate your message about your company or product to consumers.
Number 5. Promote new services and products – creative and innovative display fixtures are going to provide platform to launch new services and products in your prospective market.
Learning how to use retail displays will help you to boost conversion rate of your business while increasing its sales.